The Alabama High School Athletic Association (AHSAA) has announced ALFA Mutual Insurance Company has realigned with the AHSAA as a corporate partner of the association. The three-year agreement begins a new partnership that will last through the 2018-2019 school year.
“Alfa Insurance® is honored to partner with the Alabama High School Athletic Association (AHSAA) in promoting hard work, health, sportsmanship and scholarship through sports,” remarked Jimmy Parnell, Director of ALFA. “With offices in all 67 Alabama counties, Alfa® is committed to strengthening the communities we serve.”
Through the partnership, ALFA will become the presenting sponsor of the Alabama Sports Writers Association’s annual Mr. and Miss Basketball Awards Banquets and has designated one AHSAA football playoff game each week as the ALFA Game of the Week. Local agents across the state have been present at each ALFA Game of the Week showing the company’s support of Alabama high school athletics.
“The AHSAA’s relationship with ALFA goes back many years,” AHSAA Executive Director Steve Savarese said. “We are delighted to welcome them. They have been supportive of our high schools for many years. We also are committed to our relationship with the ASWA and are pleased that ALFA’s renewed commitment will include support for the ASWA’s annual Mr. and Miss Basketball awards program.”
The AHSAA’s coaching arm, the Alabama High School Athletic Directors & Coaches Association (AHSADCA), has worked closely with the ASWA to support its awards banquets. The Mr. and Miss Basketball awards have been selected and presented by the ASWA’s panel of high school sportswriters annually since 1984.
ALFA representatives will attend the ASWA banquet and assist in presenting the awards, including the Mr. Baseball and Miss Softball awards presented at the ASWA’s annual summer convention.
ASWA president John Zenor, ASWA Prep Committee co-chairman Paul Beaudry and AHSAA Executive Director Steve Savarese said both organizations are pleased to have ALFA as a presenting sponsor.
"We're extremely honored and grateful for ALFA's generosity and the tireless work of the AHSAA and the coaches and ADs,” Zenor and Beaudry said. “This helps ensure ASWA can continue to honor some of the best and brightest of Alabama's high school student-athletes in our most important events."
Parnell said the ALFA and AHSAA share many common goals.
“AHSAA’s mission mirrors our own, which is to Serve, Grow and Be Healthy. High school athletics help students achieve those goals by encouraging teamwork as well as physical and emotional development,” said Parnell. “We appreciate the opportunity to work with AHSAA in supporting Alabama’s next generation of leaders.”
The AHSAA serves 411 senior high and an additional 335 junior high and middle school members with more than 150,000 students participating in 24 championship programs for boys and girls. Since 1921, the AHSAA has provided not only opportunities for interscholastic athletic competition, but also a platform for student-athletes to gain life-long memories and experience important life lessons through mentorship, teachers, coaches and administration.
Birmingham-based sports marketing and event management company Knight Eady works with the AHSAA to manage the Super 7 Football State Championships and Basketball State Finals as well as corporate partner program.
With its partnership with the AHSAA, ALFA is directly supporting the student-athletes, schools and communities of Alabama through the AHSAA Revenue Sharing Program. Over the past six years, the program has given back over $9.8 million to the member schools. The AHSAA is thankful to the commitment of ALFA and all of the corporate partners for their generosity and support of high school athletics in the state of Alabama.