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DistrictWON® Announced as New NFHS Corporate Partner






DistrictWON® Announced as New NFHS Corporate Partner


FOR IMMEDIATE RELEASE                                                                Contact: Mark Koski


INDIANAPOLIS, IN (February 11, 2020) — The National Federation of State High School Associations (NFHS) and the NFHS Network have entered into a new corporate partnership with DistrictWON®, a company devoted to bringing high schools purpose-driven messages and assets.


DistrictWON delivers brand messaging primarily through high school athletic events, activities and other school assets, and offers its partners fully integrated campaigns that include on-site exposure, social media integration, digital extensions and more. In the process, it provides funding and other assets that assists schools, parents and students with the financial burden of participation.   


“We are excited to partner with DistrictWON – a company that employs a mindset similar to that of the NFHS,” said NFHS Executive Director Karissa Niehoff. “Not only does DistrictWON understand the value of high schools within communities, but they set out to provide direct benefits to schools through their business model.” 


“We align strongly with the NFHS and its mission to support schools across the nation,” said DistrictWON CEO Peter Fitzpatrick. “Education-based activities are vital, and we are passionate about the role we can play to nurture them at schools across the United States.”


One of DistrictWON’s operational staples is its Purpose-Driven Marketing® approach, which underscores the positive impact and tangible benefits a brand provides to the community it serves. Reaching a “hyper-local” target of youth and families allows brands to meet their goals within their own communities while offering supportive assets to schools.


“We’re very happy to have reached a partnership agreement with DistrictWON,” said Mark

Koski, CEO of the NFHS Network and NFHS director of marketing. “DistrictWON’s focus on the continued growth and assistance of our nation’s high schools fits well with the goals and ideals of the NFHS.”


            Online link to article:



About the National Federation of State High School Associations (NFHS)

The NFHS, based in Indianapolis, Indiana, is the national leadership organization for high school sports and performing arts activities. Since 1920, the NFHS has led the development of education-based interscholastic sports and performing arts activities that help students succeed in their lives. The NFHS sets direction for the future by building awareness and support, improving the participation experience, establishing consistent standards and rules for competition, and helping those who oversee high school sports and activities. The NFHS writes playing rules for 17 sports for boys and girls at the high school level. Through its 50 member state associations and the District of Columbia, the NFHS reaches more than 19,500 high schools and 12 million participants in high school activity programs, including more than 7.9 million in high school sports. As the recognized national authority on interscholastic activity programs, the NFHS conducts national meetings; sanctions interstate events; offers online publications and services for high school coaches and officials; sponsors professional organizations for high school coaches, officials, speech and debate coaches, and music adjudicators; serves as the national source for interscholastic coach training; and serves as a national information resource of interscholastic athletics and activities. For more information, visit the NFHS website at


About DistrictWON

DistrictWON®, based in Rocky River, Ohio, is a brand engagement company focused on the high school market. DistrictWON delivers nationwide scale and hyper-local reach to engage local communities. DistrictWON creates powerful local marketing programs for brand partners through campaigns utilizing integration into schools’ social media, “All Device Delivery” with precise targeting of students, parents and administrators, prime branding via signs, public address messages, promotional items and more, school and partner branded apparel and goods, and other benefits. DistrictWON has developed an approach based on Purpose-Driven Marketing® and defines this as the positive impact and benefits brands’ provide through their investments. DistrictWON also offers “All Access”, a first-of-its-kind subscription team uniform and training apparel program for high schools that allows them the ability to turn team gear and apparel – a significant budget item for all schools – into a revenue generator through a unique profit-sharing model. From a national media prospective, DistrictWON is an official sales arm of the NFHS Network and offers inventory into every state championship broadcast across 46 of 50 states. For more information, visit

MEDIA CONTACTS:                        Bruce Howard, 317-972-6900

                                                      Director of Publications and Communications

                                                      National Federation of State High School Associations



                                                      Chris Boone, 317-972-6900

                                                      Assistant Director of Publications and Communications

                                                      National Federation of State High School Associations




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